Step One: Understanding the Business to make a Website
Every project starts with a meeting with all involved stakeholders, where we discuss ideas, recent experiences, short-term and long-term business goals of the organisation. We collect everybody’s knowledge and understanding to build the right concept. You may want to use your website to retain existing customers, find new ones, to expand your business reach, to introduce and sell more product, or to educate and encourage engagement. We need to know your purpose to integrate it into the blueprint of the project.
Step Two: Research the Competitors' Websites
Benchmarking is essential during the concept phase of the project. We know there are other players in the industry, and we want to surpass the best. To achieve this, we will identify the industry leaders, collect information on the strategic context and content that defines the business. We will look for details and clues on how they present and build their identity, what images they use to show their products, how they describe themselves. When ready, we will highlight strengths and weaknesses, find leading elements of their appeal we want to adopt, change and amplify in our project.
Step Four: Map the Journey of each Customer
When we know your customers, we can imagine how they are going to behave when landing on your website. Are they landing on the Homepage? What do they see first and then next? We have between three and five seconds to convince them to stay. Are they scrolling down the page? Are they clicking the links to learn more? Is the menu well visible and convenient to lead them to the product pages? Is it easy to say hello if they have questions? We are looking at your website from the customer perspective, understanding their critical drives and forecasting their emotional reactions and expectation. We call this process ‘mapping the journey’, and it is essential for building a continuous and fulfilling experience that will lead to customer satisfaction.
Step Five: Identify the Style of the Website
It is the time to choose your colour palette, the typography, various forms and shapes, icons and components of the user interface. This is a moment we all love, as the website is finally starting to take shape and you can be really creative describing how you imagine the website could look. Usually, the final style combines elements from your vision, the professional expertise of our designers and the influence from the best in your industry. This will be a pivotal moment when all our initial work will become a finished product. If you’re not so keen to be involved in this stage, we will use our knowledge and experience to come up with a proposal that fits your business in the best possible way.
Step Six: Create a Mock-up of the Website
Our designers will create a complete illustration of your website, starting from the Home page. It will contain every single detail, showing how the website will look, how it’s organised and where content will sit page by page. At this point, we will look for a lot of feedback from you, as we can discuss, add, remove and change everything before it goes into the next phase. Simultaneously, we will work on the content, preparing the final versions of the texts. A good website needs a significant amount of well-written text, following the general strategy of the website. Our copywriters will add all the critical elements to improve the search optimisation, too.
Step Eight: Connect the Website to the World
When the prototype is ready and approved, we park the website at its domain and implement the onsite SEO. We use the best optimisation plugins, apply tags and check the consistency of the keywords in the text. With Guardian websites, we add Google localisation that helps business with their local searchability. Here we connect the website to social media, allowing customers to visit the company social pages and share info from the website in their own feeds. This is followed by all the analytical, advertising management tools, marketing platforms and everything else you need. If you don’t know much about it – don’t worry – we will help you to choose and understand more about it. By this stage, your website will become visible to the world and ready to perform.
Step Ten: Make it Responsive
Do you know that 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than it’s desktop version? We have this covered! The final stage of the process is to create the responsive version of the website for perfect usability via any device your customers are likely to use. The process allows the website to look and function perfectly on every type of screen. It is an essential feature in the world where 60% of the traffic goes via mobile (and growing).
Feeling inspired? Call in for a discussion.